12 Steps to create the Perfect Media Pitch


Media pitches are emails sent to journalists or editors of major publications (newspapers, blogs, magazines, podcasts) to raise awareness about your story. Media pitches are different from sponsored content and press releases. Let’s have a look at the differences described by the top Indian SEO experts

Media Pitches

Give the details of a news article or feature and briefly explain why it is important to your audience. These are usually conversational and tailored to each journalist. Media pitches allow journalists to tell a story in whatever way they want. You are not trying to negotiate the content of the story; instead, you are simply informing the reporter about the event.

Press releases

Tell the entire story and its context. They are written in a journalistic style (third person) and are in-depth enough to allow a reporter to write a post without you asking for additional information.

Sponsored articles

Businesses can manage the content and ensure it is consistent with their business values. Sponsored content may make use of product placement.

Once you have identified the check-points that you want to present and who you want them to be, it is time to create it. Here’s how it works:

  1. If possible, direct your media pitch towards the bloggers, journalists, and influencers you are targeting.Do small research. Sending a pitch to the right person will increase productivity more than sending a pitch with the wrong name or generic “To Whom it May Concern”
  2. Follow the media platform guide. Follow any submission rules that the newspaper may have. No matter how original or unique your content, your submission will be ignored if it isn’t addressed correctly.
  3. Personalize your pitch- Demonstrate that you are a regular reader and have a good understanding of the content. Demonstrate that you are familiar with the audience and what stories are most shared.
  4. Concentrate on what you have to give- Too many authors tell their readers what they love about themselves, while media outlets would prefer to publish the details of how you can help. Media business is looking for news and stories. Don’t pitch your business.
  5. It should be easy for the media source to do their job- The journalist should do less work with your information. Include any relevant facts and credible sources.
  6. Engage and be interesting- do not be boring, demonstrate your expertise
  7. Make a great hook- Producers and bloggers prefer to read new content on topics they are familiar with. Email pitches with relevant news points are what they pay attention to. It can be a great idea to show how your content is connected to a major news story or their most recent post.
  8. Keep it short and to the point- Producers don’t enjoy reading long pitches. These novels are more likely not to be read.
  9. Don’t forget to leave your contact information- Your email address will be displayed at the address that the journalist can reply to, but you can still leave your phone number, email address, website and social media links.
  10. Your pitch should be formatted- To avoid disorganized appearances, it is better to not be original.
  11. Only one journalist can pitch your pitch to a media source- The journalists will be annoyed if you send your idea to all the journalists in one newspaper. These people often work together so they spam each other. You can also send the same pitch to multiple media outlets at once.
  12. Keep following up- Many people miss great PR opportunities and publicity opportunities because of this. Journalists might respond immediately if they like your content. However, it is common for your email to be saved and not responded to. Media workers are often very busy so you need to follow up with them. It’s best to do it naturally. Two weeks later, wait and send them a follow-up email asking if the pitch was read and for any additional details. Although it is more efficient to call them, make sure you are concise and quick. You should only follow up on your pitch one time, no matter what choice you make. You can instead inform them about something completely different.


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