Fast-rising, Australian promoters Destroy All Lines have announced a ground-breaking partnership with Twin V Ltd, a newly-established UK-based consultancy and content production house founded by award-winning former Metal Hammer UK editor-in-chief and Team Rock Executive Director Alexander Milas.
The partnership, designed to bridge the sometimes challenging geographical gulf between Australia and foreign markets, will see Milas representing Destroy All Lines’ interests abroad, making it easier for managers and agents to connect talent with Australia’s world-renowned rock and metal fans. As an added benefit, Twin V’s in-house content production team will also be on hand where required to assist with generating the best digital marketing assets often needed to ensure the most successful tours. This will greatly enhance Destroy All Line’s already impressive suite of offerings which has seen them work with everyone from Deftones, AFI, Primal Scream, All Time Low, Simple Plan and New Japan Pro Wrestling since Chris O’Brien came on board in 2016.
“To work with such a respected and visionary organisation is an incredibly exciting development for Twin V,” says Milas. “In my many years not just as a journalist but also at the helm of a brand with specific focus on the truly remarkable rock and metal audience, I can say that there’s nowhere that the hunger for new and established talent is stronger than in Australia. Even in our connected world, there’s still no substitute for real facetime and it’ll be our mission to help with that. It’s great news for the bands who want to hit Aussie shores, and even more importantly, it’ll be great for the fans who’ve done so much to support great music over the years.”
Chris O’Brien, General Manager of Touring, had this to say. “I worked with Alex on numerous projects in his time as Editor In Chief at Metal Hammer and was left mesmerised in all our dealings at his passion and knowledge of music. He is one of the most respected voices in heavy music around the world and we are absolutely thrilled that he is heading up our team in Europe. Delivering the best tours possible for all our artists is our highest priority and delivering world class content and digital marketing goes hand in hand with that. Having Alex on board raises the bar for what we are aiming to deliver.”