Lenny Kravitz will release his brand new studio album, “Raise Vibration” on September 7 via BMG. He has also released a video for the track “Low”
Directed by acclaimed photographer and music video director Jean-Baptiste Mondino, the powerful clip uniquely presents Kravitz’s new single in a compelling singular setting.
“Jean Baptiste has been a part of my family since the beginning of my career. He has an acute ear for hearing the essence of a song and always finds a unique way to present it visually. When he heard “Low” for the first time he focused on the beat and kept listening to it over and over. The result was a black room, black drum set, and black clothing. It was all about the groove and the space. It turned into an interesting way to present a song, that has so much production, and portray the conversation taking place in the song” – says Kravitz.
Mondino adds, “I didn’t want to do music videos anymore, but then Lenny played me “LOW” – I fell in love with the song, the beat, and Lenny’s voice. I know that Lenny is a great drummer so when I told him let’s do a real MUSIC video: just you performing on the drums, no set, no tricks, just a girl on the drums too, he said let’s do it! And we did it; strong, simple, pure beat, with sexy sweat and soul…Lenny and Jas did a brilliant performance and nailed it!!! This song is a classic!!!!”
PRE-ORDER “RAISE VIBRATION” HERE!