The first licensed casino Shangri La Kyiv opened its doors in a 5-star hotel in the center of the capital of Ukraine on May 14, 2021. The establishment belongs to the major global operator Storm International (Darren Keane is the CEO), which decided to invest in Ukraine after the gambling market legalization, which took place last year.
In a fairly short period of time since its opening, said Darren Keane, Shangri La Casino Kyiv has gained popularity among the most demanding audience. To a large extent, this was facilitated by the successful location and active brand promotion by the operator.
It should be noted that according to the Law on State Gambling Regulation, this business advertising is prohibited on radio, television, in all print media, in the subway and has a number of other restrictions. Business representatives signed a Memorandum on advertising gambling. It is a kind of “gentlemen’s agreement”, which must be accepted by the gambling organizers in order to comply with the principles of social responsibility in advertising their services. According to Storm International, these are fair measures. On the other hand, the company had to face the problem of the audience’s ignorance of the fact that casinos were legalized, and in this situation it is obvious that legal operators need to declare themselves, which is quite difficult to do in the existing advertising restrictions conditions.
However, the holding has solved this problem quite creatively. An effective marketing ploy was used for the new Shangri La casino advertising campaign, which attracts attention with its non-standard embodiment. Six baggage belts were branded at Boryspil airport in Terminal D: five – for international arrivals, one – for domestic. An unusual sight opens in front of passengers: their suitcases appear on the luggage belt, which is made in the form of roulette. Regular airport visitors get quite an engaging interactive experience, the new ones – an opportunity to break away from everyday life, looking with interest at an unusually large roulette wheel. While waiting, passengers are keen on guessing the cell where their things may be. This advertisement meets all legal requirements and draws the attention of tourists to a new gambling establishment, which is largely designed for foreigners.
The new casino halls with luxurious interiors have 80 slot machines, 20 tables with American roulette, blackjack, baccarat and poker. Also there is a VIP club with three separate rooms for private playing, which can only be entered by invitation. In this zone, the casino offers exclusive services. Walls and ceilings are made in light colors, this looks advantageous in contrast to the bright and colorful flooring. Also, the predominantly white the interior background, high ceilings and a large number of mirrors allow you to feel light and free in spacious and at the same time cozy casino halls.
There is a reception at the entrance, where you need to register. On the first visit, upon presenting your passport, you have to fill out a small form and receive a guest card. After the card has been issued, the player will be photographed. This procedure is necessary for the subsequent winnings payment. The complex has a smart casual dress code that must be adhered to. Sportswear is not allowed. Camouflage clothing and uniforms are also banned.
Among the slots you can find innovative machines with a premium games collection from well-known manufacturers. The bets depend on the chosen game and vary widely. For American roulette there are 3 tables with different bet levels. At the poker tables, you are invited to play several types of this game: Russian Poker, Texas Hold’em, Ultimate & Three Card Poker. Also on offer is Blackjack and an interesting Baccarat variety – Punto Banco.
When buying a junket tour, the player gets free services, including flight and hotel accommodation. The privileges amount depends on the minimum deposit that the player is willing to make.
The casino offers players accommodation in a five-star hotel
Fairmont Grand Hotel has 258 rooms of different categories – from standard to presidential suite. All rooms are spacious – the minimum area of a standard room is 42 m2. The furnishings are cozy, everything is thought out for the guests’ convenience.
Visit one of the hotel’s restaurants, which are the best in the city. There are also cafes and bars serving light snacks and refreshing drinks. If you do not want to go anywhere, use the food and drinks delivery service to your room. And be calm – keeping fit is easy at the Fairmont Grand Hotel. It offers an indoor pool, an upscale gym and many luxurious SPA treatments, without which full body care is inconceivable.
This fashionable hotel is an option with an excellent location: next to the Kyiv funicular, a five-minute walk from the river port and Boryspil International Airport can be reached in less than half an hour.
The brand focuses on providing world-class service to meet the needs of the wealthy public and attract foreign customers. Today the Shangri La chain includes 4 elite casinos in Armenia, Georgia, Belarus, Ukraine and several slot halls in Germany. The brand also has virtual platforms. On the sites, you can play slots, video poker, scratchcards, Live Online Casino games and even place sports bets.
Shangri La Casino Kyiv is the first and so far the only a foreign operator gambling complex that has opened in Ukraine. It can offer visitors a wide range of gambling entertainment, a cozy atmosphere and comprehensive service, including accommodation in a comfortable hotel and the junket tours organization.